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Online CampusThe Bachelor of Science program in Business, with an emphasis in Marketing, offers candidates a thorough knowledge of marketing concepts and leads them to develop a comprehensive understanding of strategic and tactical marketing strategies. The program provides the tools by which to identify and satisfy consumer needs, once understood. Specialized skills of selling, advertising, retailing and market research are significant components of the training process. Courses engage students in the analysis of current marketing theory and practices relevant to general marketing, international marketing and sales marketing. Combined with the core courses across the major areas of business, students are prepared to gain a contextualized understanding of the place and scope of marketing within the current economy with an understanding of strategic approaches.
Graduates in Administration will be suitably prepared to assume management trainee positions in the corporate sector, in industry, in government, in other professional arenas – or, alternatively, to assume enhanced responsibilities within the context of a currently-held position. Those who so elect will be academically prepared to pursue graduate studies in business or in a wide array of related disciplines.
Graduates in Administration will be suitably prepared to assume management trainee positions in the corporate sector, in industry, in government, in other professional arenas – or, alternatively, to assume enhanced responsibilities within the context of a currently-held position. Those who so elect will be academically prepared to pursue graduate studies in business or in a wide array of related disciplines.
UoA offers distinctive degree programs to working adults globally. Our programs are rigorous ensure that our students are accepted and recognized globally through their academics.
UoA faculty comprises some of the brightest minds in academics as well as industry. These leaders have devoted their time and expertise to the university to design a curriculum that supports the busy life styles of today's working adults.
Our intensive focused programs provide the opportunity for you to explore specific topics in-depth on a daily basis. We provide you the flexibility to design your own academic schedule while maintaining academic integrity.