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Online CampusThe Master of Science program in Business: Marketing is designed to provide graduate students advanced analytical marketing skills and hands-on marketing-project management experience. The curriculum affords a strong foundation in a variety of areas: brand and product management; logistics and supply chain management; marketing research and analysis; management consulting and project management; professional selling and sales management; retail management, services marketing and buying. The objective of this specialized program is to develop mastery of marketing analysis and communications to support business marketing strategy and marketing decisions within the corporate sector and within other public and private organizational settings. Students will acquire decision-making skills and will learn how to apply sophisticated quantitative and analytical tools, how to assess and act on complex political, cultural, legal and technological issues, all of which inform the multi-focal areas of marketing, within the corporate environment and well beyond.
Graduates in Administration will be suitably prepared to assume management trainee positions in the corporate sector, in industry, in government, in other professional arenas – or, alternatively, to assume enhanced responsibilities within the context of a currently-held position. Those who so elect will be academically prepared to pursue graduate studies in business or in a wide array of related disciplines.
Graduates in Administration will be suitably prepared to assume management trainee positions in the corporate sector, in industry, in government, in other professional arenas – or, alternatively, to assume enhanced responsibilities within the context of a currently-held position. Those who so elect will be academically prepared to pursue graduate studies in business or in a wide array of related disciplines.
UoA offers distinctive degree programs to working adults globally. Our programs are rigorous ensure that our students are accepted and recognized globally through their academics.
UoA faculty comprises some of the brightest minds in academics as well as industry. These leaders have devoted their time and expertise to the university to design a curriculum that supports the busy life styles of today's working adults.
Our intensive focused programs provide the opportunity for you to explore specific topics in-depth on a daily basis. We provide you the flexibility to design your own academic schedule while maintaining academic integrity.